Kentucky Fried Chicken Brand Refresh

Unapologetic, liberal use of some of the most globally distinctive brand assets ever, to communicate real taste and re-establish “Kentucky Fried Chicken” and “Finger Lickin’ Good” as the heart of the brand (after years of using the watered down ‘KFC’).

Creative Direction
Design Direction

  • Client: KFC SOPAC
    Agency: Redcactus

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V ICED Packaging Restage